MTV A.S.K.

Pitch created through Sarofsky for MTV A.S.K. (Addiction, Support, Knowledge).
The brief focused on Fentanyl and how it hides in plain sight.

Concept A

The concept explores what remains unseen until it’s too late, where silence turns into a word.
A reflection on what hides between shadow and truth, hidden and revealed.
In the end, it’s often too late. And life isn’t a game.

Concept B

This alternate concept was filmed as a reverse motion piece.
The word FENTANYL starts fully formed and slowly dissolves, fading back into fragments.
It reflects the idea of disappearance and denial — how something real can vanish before it’s even understood.

Concept C

Alt Concepts

BTS