Vietnam: The War That Changed America
Done at ELASTIC - CONCEPT DESIGN João Vaz Oliveira
Concept Design for Vietnam | Apple TV
Credits: Concept design for the ‘Vietnam: The War That Changed America’ Apple TV main title sequence, done at ELASTIC CD: Duncan Elms
Concept A – Layers of Time
The concept utilizes the ‘polaroid time’ effect to freeze moments of the war, highlighting veterans in old photographs and contrasting them with their present-day selves in background layers. This graphic approach not only combines the past and present in the same frame, highlighting the passage of time and the lasting impact of the conflict on their lives, but also allows us to explore the interviewees’ imaginative world, as if we were entering their minds and memories.














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Concept Alt – Type Exploration + Color









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